History of Spiceitup! Jalapeno Ketchup
By
Ben Drum
Creator of Spiceitup! Jalapeno Ketchup
Founder of The Jalapeno Ketchup Company, Inc.
Spiceitup! Jalapeno Ketchup - True Love At First Bite
"Pass the ketchup please."
This rather ordinary phrase takes on an extraordinary meaning as Spiceitup!
Jalapeno Ketchup lands on grocery store shelves in the Dallas/Ft. Worth
Metroplex. With its irresistible and zesty flavor, ketchup fans are sure to coin
the phrase, "Will you please pass the Spiceitup!?"
Been there, done that....
As a young boy, Ben realized his knack for cooking. He first learned the art by
watching his mom and grandma whip up meals and desserts in their West Texas
fashion. He displayed perfect attendance in the kitchen as each meal was
prepared. The aspiring gourmet was hooked. At six years old, young chef Ben was
already frying bacon & eggs for breakfast and customizing his own sandwiches for
lunch. By age 10 he was making pizzas at the family pizzeria. And as he
continued to cook throughout college, his love for cooking substantially
increased.
Vision becomes reality....
One day, as Ben stopped at a local West Texas chicken joint during a weekend
college break, something magical happened. By inadvertently dipping a jalapeno
pepper into ketchup, a tiny submissive thought was planted in the back of his
mind. Ben was on his way to discovering the quintessence of
condiments...Jalapeno Ketchup. The first batch was made in his mobile home. From
that day on, he was determined to create the best looking, finest tasting and
most affordable product available at the market.
Evolution of our Brand name
When the graphics for Jalapeno Ketchup were being designed by the Image
Group, George Tumor & Vanesa Tropp called the product "ben’s". So I applied for
the Trademark and Uncle Ben’s Attorneys in New York opposed the application and
after more than a year of hassle and outrageous fees the name was spelled binz.
Since there was a picture of a tomato before the name it looked like O’binz.
Recently it was decided for marketing purposes to change the name to Spiceitup!
which matches our web site, www.spiceitup.com. |
